How Does Google Business View Work?

Google Business View with a Google Trusted Photographer in Manchester

Getting your business on-line with Google Business View couldn’t be easier, there are a couple of things you need to complete to prepare for your business for a 360 virtual tour. Firstly we need to check that your business qualifies for Google Business View. You as a business then need to complete a couple of steps.

Step 1. Create a Google+ Page
Create a Google+ Local Page

Create a Google+ Local Page

Local Google+ pages are unique from other categories of pages because they have features that allow customers to easily connect with that business’s physical location. For example, local pages include a map of the business’s location and feature its address, phone number and hours of operation. It is simple to do, shouldn’t take more than a few minutes and is free, besides, without a it, we have nowhere to host your Google Business View Virtual Tour, so if you haven’t got one yet, click HERE, log in with your Google email address (if you don’t have one, register for one here) and then enter all of your business details and apply for your Business Page. If you already have a business page, go straight to step 2

Step 2. Verify Your Google+ Business Page

After you have created your page, follow these steps to request a Personal Identification Number (PIN) to verify your page:

  1. Go to http://plus.google.com/pages/dashboard and click Manage this page on the page you’d like to verify.
  2. Click Verify your business beneath your address.
  3. Check that the contact information is correct. You can also address the postcard to a specific person by adding a name to the Optional contact name field. This name will not appear anywhere else on Google. Note that you can only receive a PIN at the business address you provided when you created your Google+ page for your local business.
  4. Click Request postcard. Once your postcard arrives, you can verify your Google+ page by entering your PIN on-line.

How it works .. For the business, a Google Trusted Photographer session is quick, discrete and does not interfere with a normal business day or customers present. The photographer walks through the business with just a tripod and a camera (no bulky lighting or cabling is used), taking 360° circular sweep images at various points within the building. Any customers or staff who are in any of the shots, have their faces blurred out by the Google software so absolute discretion and privacy is maintained for all. After this is done, the Trusted Photographer takes the series of point of interest images, some paperwork is signed and the job physically at the business is done.

Thereafter, the photographer’s work continues as he/she later constructs the panoramic virtual tour, quality controls all images and uploads the entire session to the Google servers. Within a few working days of the actual Google Business View photo shoot, the finished tour and images are available for local, national and international web browsers to see and hopefully crystallize their decision to visit the actual business itself.

The videos below give a good explanation of the process and what you can expect from your virtual tour.